Presidents Brief Introduction

Vice-President of Alibaba Group/CEO of Yintai Stores Inc.

Xiaodong Chen, a senior enterprise management elite, is with rich operational experience in finance, asset management, industry, commercial real estate etc. Mr. Chen received a Bachelor's degree of economics in Enterprise Management from Sun Yat-Sen University in 1991, and a MBA degree from Murdoch University in Australia in 2000.

Mr. Chen has won numerous awards. In November 2016, he was awarded the "2016 China Business Innovation Leader" with the comments “ Never had any leader of the traditional department store retail giant, can actively embrace the Internet, like Mr. Chen did. At the integration stage of the Internet with Yintai, he tried to make a variety of innovations, setting up a good example and flag for the Internetization of the department store retail industry.